LEAD GENERATION

  • In real estate its location, location, location. In any industry it’s leads, leads, leads.
  • Without leads local business owners, industry experts and professionals will struggle to make sales, and in essence serve their clients effectively.
  • One of my trainers shares on 4 types of leads.
  • Lead generation is the art of approaching individuals, couples and groups and identifying which of our products and services would be of value to them. Lead generation is the art of qualifying individuals, couples and groups who would benefit from what we are offering in the marketplace.

    Lead generators usually have a flair to connect with people and operate with the wisdom and skill of a well trained hunter.

    Wisdom is the skill in the art of qualifying prospects professionally. There are two main target areas of lead generation…

    • Residential Market.
    • Business to Business Market.
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